Publishers on our network:
- Show ads to adblock users without the need to whitelist
- Monetize over 75% of their adblocking traffic
- Receive a premium for adblocking traffic
Do ads comprise the lifeblood of your website’s funding?
Or are they an integral cog in your diversified income-making machine?
Webpages like yours sustain themselves on the revenue generated by advertisements. It’s a mutually symbiotic relationship where advertisers get their product out there and publishers get to keep posting quality content for their readers. Many publishers rely on ad networks to provide advertisers willing to pay for their ad space. Ads coming from normal networks can sometimes be intrusive or suspicious, prompting users to start adblocking. Unfortunately, this hinders the funding of their favorite websites.
With the current widespread implementation of adblockers, publishers have been scrambling for a way to retain both their readerships and their income streams.
How do you advertise to adblock users?
Because let’s face it, advertising has a key role in the operation of the Internet. And it isn’t going anywhere anytime soon.
Discover the simple way that website publishers are retaining their ad revenue by sidestepping the adblockers and catering to adblock users.
With Unblocked Advertising, uncover lost revenue by;
- Offering hassle-free ads for adblocking users: You no longer have to choose between catering to your readership and benefiting from income-generating ads! A recent HubSpot survey shows that 83% of adblock users are open to unobtrusive advertising, but very few publishers are able to capitalize on this.
- Showing ads directly without the need for user intervention: Counting on users to turn off adblocking for your site (also known as whitelisting) is a gamble that’s not worth taking.
- Retaining the audience of tech-savvy users: Publisher sites that target tech-savvy, gaming or social media users have a higher percentage of adblock using visitors than normal.
- Using adblock users to your advantage: Due to their extremely limited exposure to advertising online, adblock users are a valuable resource to some advertisers, increasing their value over normal website visitors.
Regain access to millions of adblock users.
Rediscover the revenue you’ve been missing.
Contact us today!
Frequently Asked Question (from publishers)
How do you get ads to display to adblock users?
The same company that makes the #1 adblocking service, AdBlock Plus, also created the Acceptable Ads program. This program has a list of requirements for ads and publishers before deeming them suitable and unobtrusive enough to display to adblock users. We work closely with both parties to ensure this important set of criteria is met. For publishers, this includes:
- No ads that take up more than 15% of top or 25% of bottom screen area
- Only text ads on pages without content (e.g., 404 pages)
How does the service work?
Unblocked Advertising serves you as an ad network, much like Google AdWords or Doubleclick. Publishers can utilize our easy-to-use tools for displaying these ads on their website when a visitor uses an adblocker. For non-adblock visitors, normal ads are shown.
How much does Unblocked Advertising cost to use?
Like other ad networks, we keep a small portion (20%) of the revenue generated through views or clicks on our published ads.
Why do users choose to adblock websites?
Most users decide to choose an adblocker because they don’t like the quality of the ads being displayed to them. Ads being displayed on normal ad networks can sometimes be;
- Intrusive: Autoplaying a loud video or an ad taking over the whole page
- Suspicious: “Lose 20 pounds of belly fat in one day with this weird trick”
- Dishonest: Ad buttons disguised as a ‘Download Now’ or ‘Next’ button
By helping advertisers and publishers meet the Acceptable Ads requirements, Unblocked Advertising creates a solution for everyone!
Won’t adblock users eventually block these ads, too?
Adblock users have the ability to disable the Acceptable Ads filter and browse websites completely ad-free. However, according to a 2016 HubSpot survey, a whopping 83% of Adblock users reported that they do not mind some advertising being displayed in order to help support the sites they visit.